21st century abortion care is here.
At home video visits for abortion care? Yeah, we do that. In-center options? Yeah, we do that, too. Whether our clients prefer the convenience of the abortion pill or want to have an in-office procedure, it’s important people know they have options when it comes to abortion care. At carafem, we work to meet our clients where they are, be it in the comfort and privacy of their own home or in one of our health centers so we created this short, simple video to highlight and emphasize how carafem does just that. Check it out below and let us know your thoughts.
You’ve got options.
With the FDA temporarily lifting the regulations on mifepristone, allowing abortion providers to mail the abortion pill through the pandemic, we decided it was the right time to put the message out and remind people that carafem offers the most options and flexibility for early abortion care. And while most people don’t follow the ins and outs of FDA regulations, we wanted to make sure they understand they have choices when it comes to reproductive health care. And who doesn’t like having choices?
We’ve got you.
The strategy behind the video was simple; highlight carafem’s key services while answering some of the most common questions. “Does carafem offer the abortion pill?” Yup. “Can I come into a health center if I want?” Yes, yes you can. “What happens if I have a question in the middle of the night?” You can call or text us, 24/7. The video also used part of the original brand tagline, “Abortion. Yeah, we do that.” to infuse some brand personality into the call and response flow of the video.
Introducing Cara, a virtual health assistant.
In addition to highlighting carafem’s services, towards the end of the video, there’s a frame that reads “Call us or text us whenever you need” which gives a subtle nod to the simultaneous launch of “Cara,” a virtual health assistant which helps clients through the process of taking the abortion pill at home and offers 24/7 personalized emotional and medical support for clients in over a dozen states. “Cara” will allow clients the option for as much or as little communication as they want while still ensuring their care is safe, positive, and supervised.
Here’s a quote from the Mobile Health News article that summarizes “Cara’s” functionality.
“Right from their home, or where they feel most comfortable, people can use the abortion pill with personalized support via ‘Cara,’ a 24/7 text-based support system. Cara works like a personalized team of experts that goes with you wherever you go, and not just during normal business hours.”
If you or someone you know is looking for high-quality, customized abortion care tailored to their needs, carafem’s got you. Visit our schedule page to learn more.