Since carafem’s inception, we’ve been proud to announce that we offer abortion care and are not afraid to advertise it. Part of our mission is to destigmatize abortion by publicly talking about it like any other healthcare service and by raising awareness about just how common it really is – one in four people obtain an abortion in their reproductive lifetime. We’ve garnered a lot of media from our unapologetic approach and look forward to continuing to bust abortion stigma while offering compassionate and convenient reproductive healthcare.
2019 “I CHOOSE” OUTDOOR AND DIGITAL ADVERTISING CAMPAIGN
During a time when some policymakers are working to place increasingly restrictive laws that aim to put abortion out of reach, many are concerned about their rights as well as their access to abortion and reproductive health care. carafem is speaking out about the importance of people being allowed to decide what’s best for them when it comes to their medical care.
2018 Digital Campaign
We were excited to announce we spent the month of March in a conversation highlighting our focus on client-centered abortion care and how technology makes it easier and more convenient for clients to schedule appointments and stay in touch.
Washington, DC; Atlanta and Augusta, GA, January – March 2017
We started off 2017 by launching our new “10-Week-After Pill” advertising campaign. The concept was a play-on-words of the “morning-after pill.” The advertisements intended to raise awareness that the abortion pill is different from emergency contraception — a major misconception we hear time and time again — and that it’s effective for up to 10 weeks. The strategy was threefold…
Washington, DC and Atlanta, GA College Campuses, Fall 2016
We eagerly awaited the launch of our new birth control ad. As a holistic provider of reproductive health care, birth control is an important part of the services we offer. This ad was designed to encourage safe sex by highlighting our customized birth control options. It also included some emojis, since emojis are a timely and big part of communication in this day and age. The ad was fun and had a positive, friendly, and playful tone. We were excited to get the message out.
You can imagine our surprise when, on the day the campaign was supposed to be live, our media partner Blue Line Media reached out to let us know none of the almost 30 locations in downtown DC would run our ad. The establishments were not required to cite a reason, they just simply said “no.”
Atlanta, Georgia – Billboard, May 2016
DC Metro Area, April 2016
University of Maryland, April 2016