If you’ve been following carafem’s work, you know meeting people where they’re at is kinda our thing. Whether that’s offering a spectrum of reproductive health care options or sharing those options on billboards, digital videos, at bus stops, or on social media, we’re doing what we can to get the word out about our client-centered care.
If you’re someone who also stays on top of digital trends and where people are spending time online, you’re probably familiar with Gen Z’s favorite app: TikTok. TikTok is a social media platform with short videos and over 1 billion monthly users so it’s a natural place for carafem to join the app and unapologetically talk about abortion and all things reproductive healthcare.
carafem’s TikTok went live in early March and you can follow us here.
We’re grateful for the opportunity to have partnered with several talented TikTok creators such as Dr. Brenna McCaffrey, Natalie Green, and SexEd with DB to unapologetically spread the word about abortion. We’re also hoping to demystify medically supported at-home abortion care.
We’ve been very pleased with the launch so far but especially happy with this video, which has garnered over 1 million organic views, 142,000 likes, and over 2700 comments!
Follow me through the process of an at-home abortion using @carafem! #abortion #abortionpill #abortionisnormal #medicationabortion #athomeabortion #telehealth #periodlate #whenyourperiodislate #foryou #carafempartner #carafem
Here are a few of our favorite comments:
carafem believes all health care should be easy to understand, easy to access, centered around each person’s unique needs, and communicated across as many platforms as possible. When we joined the app, we wanted our account to be an accessible platform to destigmatize abortion care and where people can learn more about reproductive health. All people deserve access to this information in whatever way is most comfortable for them.
Already, we’ve been able to connect with users from TikTok who are seeking more information about accessing abortion care for themselves. We’re also seeing people who are interested in learning more about how to spread the word to their loved ones about the option of medically supported at-home abortion care and how to support carafem’s work.
Our first video is loud and clear about our work, letting people know, “carafem provides all the options so you can choose the abortion experience that’s right for you.” We are working to make sure we bring our community high quality content in an easy to understand, fun, and unapologetic way.
While we’re still relatively new to TikTok, we’re excited about the opportunity to share with more people that carafem is leading a new era of abortion care and how to receive compassionate medication abortion care from home with carafem. Are you interested in destigmatizing abortion and learning more about reproductive health care, all while on your favorite app? Check out our account and follow us on TikTok here.