carafem’s “I Choose” Advertising Campaign is Live!

During a time when some policy makers are working to place increasingly restrictive laws that aim to put abortion out of reach, many are concerned about their rights as well as their access to abortion and reproductive health care. carafem is speaking out about the importance of people being allowed to decide what’s best for them when it comes to their medical care.

With national uncertainty about access to abortion looming, the real agenda of some policy makers is to ban abortion outright. We at carafem are launching a new outdoor advertising and digital video campaign to help destigmatize abortion and birth control and to unapologetically support each person’s ability to decide whether and when to become a parent.

The outdoor campaign includes bold carafem-pink ads in high-traffic areas in Washington, DC and Chicago, Illinois. The billboards display a message clearly stating, “I choose if, and when, I’ll have children” over strong, confident imagery, and the unapologetically bold tagline, “Abortion. Yeah, we do that.” and “Birth Control. We do that too.”

Digital Video

Below is the digital video component of carafem’s “I Choose campaign.” It launched this morning on YouTube. Check it out and share it to help spread the word!


Outdoor Advertising


Chicago Billboard

In Chicago, you can’t miss our big, 26′ by 24′ billboard on Chicago Avenue between Wells and Franklin (see map below for location). If you happen to pass by and see it, please post it on social media using #ichoosecarafem!


Washington, DC Ads

The campaign in Washington, DC will run on 12 bus shelters around DC (see map below for locations). If you are in the area and spot an ad, please post it on social media using #ichoosecarafem!

“With the current political landscape, people are worried about what’s going to be the future of their ability to make their own personal decisions about abortion and birth control. This ad campaign intends to reassure them, and remind others, that abortion is a legal choice, and one that is best made when a woman is able to consider all options that are available to her.  The healthcare experience should be focused on an individual’s choices, values and their needs,” said Melissa Grant, Chief Operations Officer of carafem.

carafem has always been focused on the needs of our clients and works to provide a client-centered experience that is compassionate and convenient all while being respectful of each individual. We offer:

  • Appointments that average 60 minutes or less
  • Convenient online scheduling available 24 hours a day, seven days a week
  • Flexible appointment times including evenings and weekends
  • Scheduling one client at a time to ensure individual attention and privacy
  • Appointments that start on time with little to no time spent in the waiting room

Want to help shout it from the rooftops that people should have the right to decide what’s best when it comes to their health care? If you spot an ad, post it on social media using #ichoosecarafem! Share the video! And follow us on Facebook, Twitter, and Instagram!

Do you have questions or want to schedule an appointment? Call us at 1-855-SAY-CARA, we’re here for you.