We’re saying “vote” on billboards across the country because everyone deserves access to great abortion care
carafem was founded in 2013 to improve access to abortion in the United States. And we know that one important way to do that is by using the word “abortion” every single time we talk about abortion.
We do it on social media, our website, digital ads, and in more disruptive ways like our 30-foot billboard in Times Square. And now we’re doing it again—this time with billboards in Las Vegas, Denver, Atlanta, and Richmond, Virginia. Let’s take a closer look at the campaign and our intention behind it.
The Message
Everyone, no matter where they live, deserves access to supportive, high-quality abortion care that respects their preferences and needs. That’s why carafem uses the word “abortion” confidently and puts people first, offering 24/7 Immediate Evaluation for medication abortion at home or personalized abortion care from our professional medical staff in our calm, comfortable, private health centers.
We unapologetically validate the shared experience of the many of us who have abortions by naming them directly and affirming: yes, you deserve exceptional abortion care.
But there's still much work to do to ensure everyone who wants or needs an abortion can access it. That's why we advertise abortion like any other healthcare service. It helps normalize this care and makes it more accessible.
Given the timing of this campaign (running from mid-October through early November), we’re reminding people to vote because the election will be pivotal to the future of abortion care in the United States. We know that most Americans want access to abortion care, and we’re here to say you also deserve access to great abortion care.
Are you registered to vote? Check your voter registration status here to protect your right to quality healthcare, including access to safe, personalized, respectful abortion care.
The Design
We recently launched a refreshed look and feel to our brand and this will be the first campaign to display it on a large scale. The creative features our new brand colors, logo, shape (an oblong circle resembling an abortion pill), and tagline, “Yes, you deserve great abortion care.”
Digital Amplification
The billboards are the primary channel for this advertising campaign, but we’ll also be bringing it to people’s fingertips with national digital promotion. We will work with content creators to capture footage of the billboards in each city, which will also be compiled into a video for use in our digital advertising. Check out our posts on your favorite platform below:
You Deserve to Receive Abortion Care the Way You Want and Need It
It’s more important than ever to know what we deserve: The right to make decisions about our own bodies and to feel safe, empowered, and cared for in whatever that decision is. Every person deserves access to great healthcare—including abortion care.
If you need abortion care, birth control, or STI testing and treatment, carafem is here for you. Always. Get started online or give us a call at 855-SAY-CARA.
