Featured carafem ads
Advertising abortion? Yeah, we do that.
Since carafem’s inception, we’ve been proud to announce that we offer abortion care and are not afraid to advertise it. Part of our mission is to destigmatize abortion by publicly talking about it like any other healthcare service and by raising awareness about just how common it really is – one in four people obtain an abortion in their reproductive lifetime. We’ve garnered a lot of media from our unapologetic approach and look forward to continuing to bust abortion stigma while offering compassionate and convenient reproductive healthcare.
2024 Fall Vote Campaign
carafem was founded in 2013 to improve access to abortion in the United States. And we know that one important way to do that is by using the word “abortion” every single time we talk about abortion. We do it on social media, our website, digital ads, and in more disruptive ways like our 30-foot billboard in Times Square. And now we’re doing it again. This time with billboards in Las Vegas, Denver, Atlanta, and Richmond, Virginia. Let’s take a closer look at the campaign and our intention behind it. Given the timing of this campaign (running from mid-October through early November 2024), we’re reminding people to vote because the election will be pivotal to the future of abortion care in the United States. We know that most Americans want access to abortion care, and we’re here to say you also deserve access to great abortion care.
2024 Times Square Billboard
What better place than a 30-foot billboard in Times Square to announce the launch of carafem’s expansion to New York? carafem is proud to provide abortion care and we believe abortion should be advertised just like any other form of health care, without shame or judgment. We’re here to shout from the rooftops and use the word “abortion” in a large-scale ad because abortion is a valid, normal, and necessary part of health care. We believe when you are talking about abortion you should use the word abortion. We are unapologetically doing so today in one of the biggest ways possible. Infused with quotes from real carafem clients, the creative highlights what we’ve heard from serving over 100,000 clients, 99% of which would recommend us to a friend. People need access to 24/7 care and they especially love Cara, our virtual assistant who accompanies every carafem client during their abortion.
Diane Bondareff/AP Images for carafem
2024 BRAND AWARENESS VIDEO
carafem is here to serve anyone and everyone in need of an abortion. Abortion is a common form of healthcare and carafem believes it should be treated like any other medical experience. Abortion stigma is also real, and pervasive, so carafem is committed to fighting it by using the word abortion, frequently, and at normal talking levels. To help reinforce that abortion is normal, carafem unapologetically uses the word in all of our communications, both marketing and otherwise, to help smash stigma and start a conversation. We have done this from day one and will continue to do so, including in our latest brand awareness video.
2021 “21st century abortion care” DIGITAL ADVERTISING CAMPAIGN
At home video visits for abortion care? Yeah, we do that. In-center options? Yeah, we do that, too. Whether our clients prefer the convenience of the abortion pill or want to have an in-office procedure, it’s important people know they have options when it comes to abortion care. At carafem, we work to meet our clients where they are, be it in the comfort and privacy of their own home or in one of our health centers so we created this short, simple video to highlight and emphasize how carafem does just that.
2019 “I CHOOSE” OUTDOOR AND DIGITAL ADVERTISING CAMPAIGN
During a time when some policymakers are working to place increasingly restrictive laws that aim to put abortion out of reach, many are concerned about their rights as well as their access to abortion and reproductive health care. carafem is speaking out about the importance of people being allowed to decide what’s best for them when it comes to their medical care.
2018 Digital Campaign
We were excited to announce we spent the month of March in a conversation highlighting our focus on client-centered abortion care and how technology makes it easier and more convenient for clients to schedule appointments and stay in touch.
Washington, DC; Atlanta and Augusta, GA, January – March 2017
We started off 2017 by launching our new “10-Week-After Pill” advertising campaign. The concept was a play-on-words of the “morning-after pill.” The advertisements intended to raise awareness that the abortion pill is different from emergency contraception — a major misconception we hear time and time again — and that it’s effective for up to 10 weeks. The strategy was threefold…
Washington, DC and Atlanta, GA College Campuses, Fall 2016
We eagerly awaited the launch of our new birth control ad. As a holistic provider of reproductive health care, birth control is an important part of the services we offer. This ad was designed to encourage safe sex by highlighting our customized birth control options. It also included some emojis, since emojis are a timely and big part of communication in this day and age. The ad was fun and had a positive, friendly, and playful tone. We were excited to get the message out.
You can imagine our surprise when, on the day the campaign was supposed to be live, our media partner Blue Line Media reached out to let us know none of the almost 30 locations in downtown DC would run our ad. The establishments were not required to cite a reason, they just simply said “no.”